The Fashion Story combines various brands from Betty Barclay Group to a new kind of shopping experience. By telling fashion stories it creates a stronger relationshop with their customers.
Working closely with the client, our goal was to translate Betty's brand strategy into digital and help to immerse their customers in the brand world of The Fashion Story.
We transferred interaction concepts from popular social media apps to ecommerce. The Fashion Story now offers their users an engaging way to discover fashion trends and products.
Design
UX & UI Design, Landing Page Design, Brand Design
Research
Conversion Rate Optimization, User Testing
Our concept offers an engaging shopping experience, where customers connect with the brand on a deeper level as they explore collections and discover styles that tell a story.
The fashion story leverages video and story content to infuse emotion, creating a captivating user experience that vividly brings the brand's stories and products to life.
By embracing prototyping and user testing throughout the design process, we've been to directly incorporating user feedback to ensure the UI it not only intuitive but also deeply resonates with users' needs.
