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Simplify Navigation
Restrict top-level navigation menu items to seven or fewer. Clearly categorize submenus and consider mega menus for sites with extensive options. Include a sticky navigation bar for easy access while scrolling.
Mobile-First Approach
Design for mobile first, considering the growing usage of mobile devices for browsing and shopping. Ensure the site is responsive and performs well across all devices.
Trust and Security
Especially for e-commerce sites, it is crucial to provide users with a secure environment. Display trust and security badges, use SSL certificates, and be transparent about your privacy policies and payment methods as well as your shop reviews and customer feedback.